Every business in Wisconsin, metro by metro.
About 166,600 independent local businesses across 72 counties, including health practices, contractors and restaurants. Pick a metro area or any set of counties.
Free account, no card needed. See how many businesses are in your territory in a minute.
Businesses in Wisconsin, by metro area.
Every metro area with at least part of its counties in Wisconsin. Open one for its industries, counties and price.
- Minneapolis-St. Paul-Bloomington, MN-WI117,600
- Milwaukee-Waukesha, WI47,900
- Madison, WI20,700
- Green Bay, WI9,100
- Duluth, MN-WI8,100
- Appleton, WI7,400
- Eau Claire, WI5,200
- Racine-Mount Pleasant, WI5,100
- La Crosse-Onalaska, WI-MN4,600
- Oshkosh-Neenah, WI4,400
- Kenosha, WI4,200
- Wausau, WI4,000
- Janesville-Beloit, WI3,800
- Sheboygan, WI3,200
- Fond du Lac, WI2,600
- Estimated independent businesses in each whole metro area (some cross state lines). Estimates from U.S. Census data.
What’s in Wisconsin.
Estimated independent businesses in each industry, statewide. Your plan counts only the industries you pick.
- Doctors, dentists & clinics24,000
- Contractors & home services20,700
- Restaurants, cafes & bars12,600
- Shops & storefronts12,500
- Offices & business services11,300
- Manufacturing & wholesale10,700
- Salons, barbers & spas9,800
- Legal & financial9,300
- Child care & education8,900
- Auto & repair8,900
- Senior living & care8,700
- Transportation & logistics8,200
- Entertainment & event venues5,000
- Churches & nonprofits4,600
- Insurance agencies3,300
- Real estate2,900
- Gyms & fitness studios2,600
- Hotels & lodging1,300
- Pet services800
- Other local services600
- Estimates from U.S. Census County Business Patterns, calibrated on our own builds. Chains are left out.
Three steps to a full day of doors.
- Pick your territoryYour metro area or any set of counties, and the industries you sell to.
- Get your mapEvery independent business inside, scored for what you sell, with phone numbers, websites and hours.
- Work the best firstRoute the top prospects, log each visit, and share notes and follow-ups with your team.
See every business in your part of Wisconsin before you knock.
Map my territory freeStraight answers.
How many businesses are in Wisconsin?
About 166,600 independent local businesses across 72 counties, estimated from U.S. Census data. The biggest groups are health practices (about 24,000), contractors (about 20,700) and restaurants (about 12,600).
Which Wisconsin metro areas can I map?
All 15: Minneapolis, Milwaukee, Madison, Green Bay, Duluth, Appleton, Eau Claire, Racine, La Crosse, Oshkosh, Kenosha, Wausau, Janesville, Sheboygan and Fond du Lac. You can also pick single counties anywhere in the state, including rural ones outside a metro area.
How much does a Wisconsin prospecting map cost?
It depends on how many businesses are in the counties and industries you pick. Minneapolis, the biggest metro area, has about 117,600 across every industry: Crew at $209 a month. Plans start at $35 a month for up to 10,000 businesses.
Can I try it first?
Yes. A free account costs nothing and needs no card: your map shows 20 real businesses in your area so you can try every tool, plus about how many businesses are in your whole territory. When you want more, start a 7-day trial from the map; you’re not charged during the trial.
