Every business in Madison, on one map.
About 15,300 independent local businesses across 4 counties, including professional services, health practices and contractors. Each one scored by what it needs.
Free account, no card needed. See how many businesses are in your territory in a minute.
What’s in Madison.
Estimated independent businesses in each industry across the Madison, WI metro area. Pick the ones you sell to; your plan counts only those.
- Professional & local services (CPAs, law, design, day care)3,300
- Doctors, dentists & clinics2,600
- Contractors & home services2,200
- Restaurants, bars & inns1,400
- Salons, barbers & spas1,400
- Shops & storefront services1,400
- Gyms, classes & venues1,100
- Auto & repair shops900
- Real estate offices500
- Insurance agencies400
- Estimates from U.S. Census County Business Patterns, calibrated on our own builds. Chains are left out.
4 counties, one territory.
Take the whole metro area or only the counties you cover.
- Dane County, WI12,800
- Columbia County, WI1,200
- Green County, WI800
- Iowa County, WI400
One minute from a blank map to the right door.
Priced by territory, not by lead.
All of Madison
Every industry, about 15,300 businesses.
$99 a month
Scout: 20,000 businesses included. One rep. For a team of up to 5: Crew at $249 a month.
Just your industries
Professional services, health practices and contractors: about 8,100 businesses.
$99 a month
Scout: 20,000 businesses included. Pick any mix of the ten industries.
Try it free
A free account shows example businesses and how many real ones are waiting in your territory.
$0, no card
Then 7 days free with 200 real businesses.
See every business in Madison before you knock.
Map Madison freeOther territories near Madison
- Janesville-Beloit, WI2,700 businesses, 34 miles away
- Rockford, IL6,100 businesses, 54 miles away
- Fond du Lac, WI1,800 businesses, 67 miles away
- Milwaukee-Waukesha, WI34,300 businesses, 70 miles away
- Oshkosh-Neenah, WI3,200 businesses, 80 miles away
- Dubuque, IA2,300 businesses, 84 miles away
Straight answers.
How many businesses are in the Madison area?
About 15,300 independent local businesses across 4 counties in the Madison, WI metro area, estimated from U.S. Census data. The biggest groups are professional services (about 3,300), health practices (about 2,600) and contractors (about 2,200).
How much does a Madison prospecting map cost?
Every industry across the Madison, WI metro area is about 15,300 businesses: Scout at $99 a month for one rep, or Crew at $249 a month for a team. Most people pick only the industries they sell to: professional services, health practices and contractors alone come to about 8,100, which is Scout at $99 a month. You can also pick single counties.
How soon can I start in Madison?
Create a free account and you’ll see the count for your exact territory right away. We build a new area once your card is on file: our team reviews it and emails you within 24 hours when it’s ready, and we add a day to your trial for the wait.
Can I try it first?
Yes. A free account costs nothing and needs no card: your map shows example businesses so you can try every tool, plus how many real businesses are in your territory. When you want the real ones, start a 7-day trial from the map; you’re not charged during the trial.
